On a day when headlines were rightly dominated by the apparent abduction of five year old April Jones from outside her home in Machynlleth in Wales, Labour leader Ed Miliband claimed that the Labour party were the “one nation” party of Britain when he addressed his party conference in Manchester.

The Tory blue background of the platform, the script-free approach (stolen from current Prime Minister and Tory David Cameron) and outlandish personal comparisons to Disraeli might have led onlookers to imagine Miliband was after Tory voters disgruntled by austerity and the fact that the Tories have been saddled with a bunch of lily-livered Liberal Democrats until 2015.

Twitter started in 2006 and has now grown to an active user base of over 100m all creating at least one ‘tweet’ – a message on the service – per day. Over 200m users are registered on the service, but only half of those are considered ‘active’ – with over 50m logging in daily. Twitter has been given many accolades since its creation – including the Arab Spring, the obsolescence of super-injunctions and recognition that footballer Joey Barton is not just a thug.

Sitting in the Flickr archives is a decade old document uploaded five years ago by its author, Jack Dorsey (@jack), who began Twitter alongside co-founders Evan Williams (@ev) and Biz Stone (@biz).

Twitter didn't just fly out of thin air and land on a branch. As Jack Dorsey has explained, Twitter has conceptual origins in the realm of vehicle communication - where cars and bikes whizzing around town must continuously screech to each other about where they are and what they're up to.

Most people really don’t have time for Twitter. Businesses hate it when web experts rant on about them requiring a continual social media presence (which they see as a complete distraction from bricks and mortar business). There is plenty of talk about Twitter groups being the perfect markets for particular sales and ad campaigns but the fact is that Twitter attracts the kind of clients most companies really don’t need anyway.

If social media marketers continue to fail to prove the cash question, business will become cynical and take the view that social is unproductive.